Things going to school for game design have taught me.
I've been in school since August working on my bachelor's degree in Game Design, and I've learned a few things.
1. Every video game is a Skinner Box.
For people who don't know what a Skinner Box is, it's basically a box they put a mouse (or any type of animal) in with a lever that releases food. The purpose is to train the mouse that pressing the lever rewards them. In video games this same system is used all over the place. Lets take Halo 4 for instance. All those experience points are there for one simple reason, to make you keep coming back for more. In a game like Resident Evil 6 the ammo and skill points dropped by zombies encourages you to keep killing zombie...