I had a friend that named his dog Tiki, after Tiki Barber of the New York Football Giants. See, the guy was a huge Giants fan, and at the time, Tiki Barber was the franchise. Then Tiki Barber retired in his prime, and promptly started badmouthing his teammates and his former coach. That same year ...

I had a friend that named his dog Tiki, after Tiki Barber of the New York Football Giants. See, the guy was a huge Giants fan, and at the time, Tiki Barber was the franchise. Then Tiki Barber retired in his prime, and promptly started badmouthing his teammates and his former coach. That same year the Giants went on to win the Superbowl against the undefeated Patriots. My friend, changed the dogs name to Feagles after the Giants kicker.

No one he told this story to felt it was fair to the dog. Which is why I say Drunk Tank. They can try to change the name all they want, it didn't work for Netflix, and if we persist, they'll give up. They don't need to "brand" the podcast. They're not marketing guys, they're computer guys, gamers and video guys. They need to cut with the cutesy marketing gimmicks and play to their audience.