Today's a pretty big day for The Know. Over the last two and a half years we've grown to become the latest YouTube millionaire under Rooster Teeth's umbrella--a milestone we passed today.
When I picked up a camera and headed to PAX to do some test videos for @matt to see if the Rooster Teeth audience might have a hankering for informational content in addition to narrative and comedic content I had NO idea we could ever end up here.
I remember when he asked what I'd judge to be a successful video, I thought maybe, MAYBE, after it grew for a while, 100k views per episode would be nice. When it immediately dwarfed those goals and grew over the next few months to 200k, then 250k, we knew we were on to something, but we needed to make some changes.
RT News was the only daily show on the Rooster Teeth YouTube channel, and we ran the risk of smothering the other shows, so we needed to give it its own space. We also had to change the name, because some jerks called Russia Today or whatever weren't content just to hog rt.com, they ALSO had to go and hog news.
And that's how The Know was born.
Since then its benefited and grown under the guidance of amazing people who I'm proud to have worked with.
Joey Aranda, my first coworker with The Know, who wrote and hosted news about entertainment while I covered the gaming side of things. He's gone on to produce shows for the CW here in Austin and continues to be a nutcase about Selena and Mean Girls.
Meg Turney, who joined us after just a few short months and immediately added energy, positive vibes, and her own brand of zaniness to the mix. She was never afraid to stand up to the line and hold it fearlessly. I'm so proud of everything she's doing now, even though I miss getting to work with her on a daily basis.
Bruce Greene, Adam Kovic, and Lawrence Sonntag, who joined the team when they formed Funhaus and have had an enormous positive influence over our content. They immediately shared the expertise gained over years working with Machinima to help us tweak and optimize our approach to The Know. Since then we've all had more fun with it and grown video news into our own special kind of monster. Their contributions and advice continue to be invaluable, and I feel lucky to have them. There's no one I'd rather run across the 1 million subscriber mark hand in hand with.
Eddy Rivas, who helped us out as a freelance writer while I was away doing The Amazing Race in the middle of the holiday gaming rush--the WORST possible time for me to go missing during the year in games coverage. But he nailed it. I was so impressed I kept him on as a freelancer for the next few months before bringing him on full time earlier this year. He's such a great researcher and writer, and he writes like the freaking WIND. Also he can probably kill you. We all try to be extra nice to Eddy.
Kdin Jenzen, who allowed me to steal him from Achievement Hunter to head up our editing. I always knew I wasn't a fast editor, but that was never as apparent as the first time Kdin single-handedly edited 30 minutes worth of news videos with full b-roll, quote attribution, and flub smoothing in a single day. Plus, if we ever have a question about a super weird Japanese game, he's the one who can answer it for us.
Justin Pack, our first intern-turned-production-assistant, who helps me wrangle co-hosts in a post-Meg world, shoot our updates, hunt down b-roll, put together link dumps for sources, and make sure our videos are up where they need to be, when they need to be.
And you guys. We love making The Know, but we couldn't make it if you didn't watch it. And you do, more than I ever thought possible. Where once I thought 100k views per day would be success, now we edge up close to 1 million views on a good day, and I really think that milestone is an achievable one.
Thank you guys for watching, for commenting, for sending us tips, for your fan art and your embarrassing screen grabs, for your enthusiasm for the same stuff we're excited about. You're my Know Buddies for life.