So I went to get the mail today, and today's the day the small-town newspaper arrives (it publishes twice a week and goes through the mail rather than by delivery driver). I always at least glance at the front page to see if there's something interesting (in a community of roughly 5000, things aren't always interesting).
So as I look over the headlines, I see something about anime. Huh, that's interesting. Wouldn't have expected that. And then I see the photos. And there's a RWBY shirt.
Well, now I have to read the article. And lo and behold, one of the things going on at the library is an anime club, and people get together to watch RWBY. And talk about the show. And quote the show. The article in particular notes Mony Oum, and apparently they talked to the reporter while watching Episode 1 of Volume 2, based on the description.