Before reactor culture really started to take off, Maria Menounos decided to create an ESPN for non-sports TV shows called AfterBuzz TV. There were many aftershows that were created based on popularity and there were others that were made due to various hosts requesting them to start.
These Aftershows were a way to get a group of experts together to discuss the events of show, theorize about where it was headed and even getting the chance to talk to cast and crew. AfterBuzz provides the platform and the hosts do the work to build the show up and book talent.
Due to Rooster Teeth being a digital company, it seemed like a no brainer that the community would be able to follow along to the show.
The first RWBY show was on July 21st 2014 and featured most of the group you see today alongside Matt Lieberman just as he was about to start his journey at SourceFed and beyond. Due to this new schedule he ultimately had to bow out, but he was a major part of the show as it started.
In terms of Rooster Teeth, the bubble was growing and growing. RWBY enjoyed a successful third season, RvB was in the middle of its twelfth season and there were rumblings of a third show based on the characters X-Ray and Vav. The cultural phenomenon and permeation of RWBY was still in its beginning stages, but they knew they had a hit and were more than happy to share some behind the scenes with the fans more than just at RTX or the DVD Commentary.
The show was able to host a number of the cast and crew from the show including the main four voice actresses, the writing staff and even Monty Oum himself.
Rooster Teeth was still going through a PR firm for interviews and appearances at the time and we wanted to take this time to thank Fons PR and Brad for all of the support in making sure we got who we need as well as providing us a platform to reach the RT Community at large as well as to attend our first RTX.
The team at the time (Katie, Megan, Patrick and Mark) traveled to Austin with a panel scheduled and no preconceived notions with how it would go. We were expecting an empty room, but ended up having to turn people away. It was an awakening moment and showed the power of this community. We continued our RvB show, added X-Ray and Vav and kept growing the shows with fresh guests and new members of the community.
One of the last impressions on us as members of the community at large was our inclusion in the special thanks section of Volumes 2 and 3. This isn’t a brag or a boast, but a flag in the ground of how much work was put in on both ours and RTs sides. The work was enough to warrant inclusion in the credits of a show that we spent the time to analyze and bridge the gap between creator and fan.
It was after this time that Rooster Teeth accelerated the process of creating their own bridges toward the fans. Alongside this, the actors and creators started to double and triple down on their work, which started to limit the amount of time that crossed over with studio availability leading to the inability to appear on our shows.
Here’s where our shows start to change.
RWBY Volume 4, Red vs Blue Season 14, Camp Camp Season 1 and Crunch Time saw us creating new relationships with the creatives involved in the projects. Spending more time to focus on the recapping/reacting to the shows allowed for deeper discussion. Being limited by guest availability made those appearances more special and provided us new faces to appear.
Due to some of the scheduling changes, we had to do day time interviews with Lindsay Jones, Samantha Ireland and Walker Satterwhite.
Doing those shows allowed us time to talk about multiple projects as well as not have to cater to talking about shows. While they didn’t do too well live, their YT and Podcast lives got to live on a little longer.
The pieces were starting to come together.
As we were wrapping up Camp Camp Season 2 and RvB 15, the AfterBuzz Studios came to us with an opportunity. During these seasons, we officially added Stacey Shuttleworth and Andrew Mena on as team members and were able to provide a full team experience on a weekly basis. Afterbuzz started to unify shows under various verticals in order to maximize viewership/listenership.
A couple of things came from this. We had to start to rebuild our audience on a new channel exclusively for Animation Recaps and Reviews, something that we are still fighting to do and need your help to keep the word spreading about our new home.
Secondly, we were provided the opportunity to do more than just Aftershows/Recaps. This led to the creation of Rooster Teeth Reviews, a new catchall show that we intended to keep monthly during the off seasons. We launched pre-RWBY with our first episode of RTR and had our first episode taken down due to showing the Volume 5 intro despite it being released publicly on YouTube. Thanks to this rocky launch, the show wasn’t able to permeate like we wanted to and our effort to have a strong start failed.
Only upon our weekly releases of our RWBY Volume 5 recaps did our audience slowly start to trickle in and our Aftershow evolve further.
That was the Sparknotes version of our story. If you want any more information about us, please don’t hesitate to ask. Whether we’d be able to answer those questions is a different story, but please still ask. :D
So where does this lead us? What is the future of the ABTV Rooster Team/Rooster Teeth Reviews Team? We’re going to post our plans for the rest of the year on this page soon, but in the interim, here’s something you could do to help us.
We’re going to be going the extra mile and keeping our weekly schedule. We want to recapture our status as a bridge between RT and the fans by offering more coverage, post/pre season discussions, getting guests during non-peak times, talking other parts of RT that wouldn’t fit in an Aftershow settings and featuring other community members.
This is our main objective with the “Off-Season” RTR. Creating a beacon for the community.
It is more imperative to share our show with friends that watch RT content. This would include any and all of the following:
- Watching the show (live or not) on AfterBuzz TV Animation
- Tweeting comments using the show hashtag #RTReviews and then if it's an aftershow #rwbyabtv, #ABTVCampCamp, #ABTVRVB, etc.
- Tagging/Following the groups Twitter @ABTVRoosterTeam
- Using these in conjunction with the official RT Hashtags
- Asking various actors or crew VERY POLITELY that you would like to see them appear/guest on the show.
When it comes to RTX time, make sure you are following the official @RTXEvent Twitter Account and bring us up whenever you see a tweet about panels and appearances.
That way when time comes our end to apply for Press/Panels, the fine folks at RT know that the fans want to see us there.
Thanks again to SailorGirl81 for prompting this. It was lovely to go back to where it all started to help us reach high and make this community even bigger than all of us.
Dust Ya Later
- The ABTV Rooster Team