Even though these sound the same, their meanings are at the end of the spectrum from each other.

When you say you Love someone, it can be very misunderstood, and mean a lot more than you want. But if you say Luv, then it can mean exactly what you feel, but you don't like L U V, cause it's not an actual word, and it's awkward to use it. Or it doesn't say enough for how you feel.
The English language is totally F'd up. So, you Luv them, but you don't Love them. What are you to do?

But when you finally realize, that you are an idiot for thinking that you were ever in Love, then everything will be better. You might have to take a step back, to make a lunge forward.